Led global implementation of re-brand for nonprofit, TechSoup. Including overall brand strategy and roll-out across 200+ countries for multiple web products and support collateral. Project Achievement
Case Study: Communication Strategy, Product Innovation Client: SeaBond Denture Adhesive Challenge: How can SeaBond speak to the new generation of denture wearers in a relevant way? Project Achievement
Case Study: Brand Innovation, Design Research, Design Strategy Challenge: Who is the new Brylcreem customer? How do we reach him with a brand identity? Project Methodology: Conducted Design Research: