Be Remembered.

Brand Strategy and Storytelling

Partnering with an organization to create, refine, or rebrand an offering, product, program, or company. Activities might include workshops to discover and define a brand personality, research on the competitive market or adjacent market, and brainstorming.

The results:

Gain clarity for communicating your brand and messaging that resonates with audiences. Obtain a toolkit consisting of Brand Guidelines: Logo, Color Palette, Voice and Tone, and Brand Story.

The process:

Discovery:
Uncovering what makes the brand remarkable

Ideation:
Exploring design and content to bring your brand to life

Refine:
Clarifying the brand elements

Design:
Creating visual assets and written content to connect with audiences

Delivery:
Packaging assets for use across multiple channels of media

CASE STUDIES

Brylcreem: Brand Innovation

Brand Innovation, Design Research, Design Strategy, Rebrand

Challenge:
Who is the new Brylcreem customer?
How do we reach him with a brand identity?

Project Methodology:

  • Conducted Design Research: Retail / Web / Social

  • Collected Market Research and gleaned insights from Quantitative Data

  • Organized and ran full-day Ideation Workshop with design students

  • Developed 4 dynamic concepts for brand revitalization, leading to current brand redesign

The Learning Consortium:
Brand Strategy and Creative Direction

Brand Innovation, Design Research, Design Strategy, Rebrand

Challenge:
Create a brand for an L.A. based nonprofit Community Partners.

Solution:
Conducted overall brand strategy, brand design, and creation of brand guidelines.

  • Led discovery workshop with key stakeholders establishing brand direction.

  • Creative Direction and design oversight for logo and Brand Guide

  • Creation of Brand Guideline and creative assets

Quad: Brand Strategy, Design, and Leadership

Challenge:
Create a new brand for an online membership based digital community.

Solution:
Management of all aspects of brand design, content strategy, UX, and supported marketing oversight and customer experience.

  • Creative Direction for Brand Elements

  • UX Research

  • Oversight of UX and Content Strategy

  • Creation of Communication Plan: Announcements, Social Media

  • Studio leadership for creative assets

TechSoup: Rebrand

Challenge:
Rebrand a global nonprofit with 236 web instances and 60 partners.

Solution:
Led global implementation of rebrand for nonprofit, TechSoup. Including overall brand strategy and rollout across 236 countries and territories for multiple web products and support collateral.

Project Achievements:

  • Managed the rebranding program including strategy, creative, UI/UX, visual design, digital marketing, copywriting and overall communications

  • Interpreted multi-stakeholder organizational needs to create an enterprise-wide brand strategy including brand book and architecture

  • Liaised between designers and technical teams

  • Co-created complete brand guidelines, new external messaging, revised mission, vision, brand promise

  • Shepherded internal communications and refresh of facilities in accordance with the new brand