Unexpected Ideas.
Actionable Plans.

Innovation and Design Strategy

Working to take your product or service to the next level and into the future.

The outcome:

Product development and positioning, roadmaps for production, and strategies to communicate value, and bring the product to market, and concepts for future planning.

The process:

The process:

Discovery:
Clarifying what needs to be accomplished

Ideation:
Exploring how the product is best realized

Filtering:
Collaborating with teams for selection process, business viability, go-to-market strategy and testing

Design:
Working with UX/UI teams to develop a prototype

Planning:
Creating roadmaps for bringing the concepts to life

CASE STUDIES

OpenInvo, Inc. : Tech Startup and Consultancy

Business Concept, MVP, UX, Business Strategy, Marketing Strategy, Execution

Original Concept: Create a digital Open Innovation / idea marketplace platform

Project Achievements:

  • Conducted research of business models and competitive analysis

  • Designed the business concept

  • Created wireframes and UX for the web application

  • Managed technology, design, and content vendors

  • Raised seed funding

  • Spearheaded digital strategy and marketing campaigns

SeaBond Denture Adhesive:
Communication Strategy, Product Innovation

Challenge: How can SeaBond speak to the new generation of denture wearers in a relevant way?

Project Achievements:

  • Collected insights from quantitative data

  • Conducted primary web / social / product / qualitative Research

  • Created and facilitated 4 focus groups /ideation workshops

  • Revealed undiscovered insights

  • Managed client, researchers, vendors, logistics

Results: New communication strategy + new product development

Quad: Brand Strategy, Design, and Leadership

Challenge:
Create a new brand for an online membership based digital community.

Solution:
Management of all aspects of brand design, content strategy, UX, and supported marketing oversight and customer experience.

  • Creative Direction for Brand Elements

  • UX Research

  • Oversight of UX and Content Strategy

  • Creation of Communication Plan: Announcements, Social Media

  • Studio leadership for creative assets

TechSoup: Rebrand

Challenge:
Rebrand a global nonprofit with 236 web instances and 60 partners.

Solution:
Led global implementation of rebrand for nonprofit, TechSoup. Including overall brand strategy and rollout across 236 countries and territories for multiple web products and support collateral.

Project Achievements:

  • Managed the rebranding program including strategy, creative, UI/UX, visual design, digital marketing, copywriting and overall communications

  • Interpreted multi-stakeholder organizational needs to create an enterprise-wide brand strategy including brand book and architecture

  • Liaised between designers and technical teams

  • Co-created complete brand guidelines, new external messaging, revised mission, vision, brand promise

  • Shepherded internal communications and refresh of facilities in accordance with the new brand