Unexpected Ideas.
Actionable Plans.
Innovation Design Strategy
Collaborating to take your product or service to the next level and into the future.
The outcome:
Product development and positioning, roadmaps for production, and strategies to communicate value. Guiding the product to market and concepts for future planning.
Creative Direction and Oversight
Leading the creative strategy and process and working with key stakeholders and design teams to execute brilliant projects.
Whether it is design assets, presentations, videos, podcasts, or experiences, we work together to develop a design strategy and content strategy, then assemble the right teams to execute.
From concept to production and publication or syndication, let’s work together to bring your project to life.
The process:
Discovery:
Clarifying what needs to be accomplished
Ideation:
Exploring how the product is best realized
Filtering:
Collaborating with teams for selection process, business viability, go-to-market strategy and testing
Design:
Working with UX/UI teams to develop a prototype
Planning:
Creating roadmaps for bringing the concepts to life
CASE STUDIES
OpenInvo, Inc. : Tech Startup and Consultancy
Business Concept, MVP, UX, Business Strategy, Marketing Strategy, Execution
Original Concept: Create a digital Open Innovation / idea marketplace platform
Project Achievements:
Conducted research of business models and competitive analysis
Designed the business concept
Created wireframes and UX for the web application
Managed technology, design, and content vendors
Raised seed funding
Spearheaded digital strategy and marketing campaigns
SeaBond Denture Adhesive:
Product Innovation, Design Strategy, Creative Direction
Challenge: How can SeaBond speak to the new generation of denture wearers in a relevant way?
Project Achievements:
Collected insights from quantitative data
Conducted primary web / social / product / qualitative Research
Created and facilitated 4 focus groups /ideation workshops
Revealed undiscovered insights
Managed client, researchers, vendors, logistics
Results: New communication strategy + new product development
Quad: Creative Direction, Brand Strategy, and Leadership
Challenge:
Create a new brand for an online membership-based digital community.
Solution:
Management of all aspects of brand design, content strategy, UX, with supported marketing oversight and customer experience.
Creative Direction for Brand Elements
UX Research
Oversight of UX and Content Strategy
Creation of Communication Plan: Announcements, Social Media
Studio leadership for creative assets
TechSoup: Rebrand, Design Strategy, Innovation Design, Creative Direction
Challenge:
Rebrand a global nonprofit with 236 web instances and 60 partners.
Solution:
Led global implementation of rebrand for nonprofit, TechSoup. Including overall brand strategy and rollout across 236 countries and territories for multiple web products and support collateral.
Project Achievements:
Managed the rebranding program including strategy, creative, UI/UX, visual design, digital marketing, copywriting and overall communications
Interpreted multi-stakeholder organizational needs to create an enterprise-wide brand strategy including brand book and architecture
Liaised between designers and technical teams
Co-created complete brand guidelines, new external messaging, revised mission, vision, brand promise
Shepherded internal communications and refresh of facilities in accordance with the new brand