Pairing Brands with the Arts
Arts and Business Partnerships
By reaching the arts audiences, you get your brand on the pulse of what’s next, what’s new, what is scorchingly hot.
We work with you to discover the right opportunities that fit with your brand values and personality, then craft experiences and unique activations that audiences don’t just see — they feel.
Services:
Ideation and Curation of Activations
Partnership Development/ Relationship Management
Project Oversight
Event Planning and Production
Creative Services: Design, Video, Sound
With deep roots in brand marketing, coupled with extensive art world curatorial expertise, we know where to find the relevant arts and culture audiences and influencers that can amplify your message.
Find out how your brand or company can tap into the vibrant world of contemporary art.
The process:
Discovery:
Diving into the brand’s values, needs, capacity, and potential.
Ideate:
Bringing together the vision, with the curatorial team and exploring potential activations in the art world would that will have the most impact and conceptualize how your brand can be remarkable.
Pair:
Once art activation are given the green light, then we get to work on partnership development. Ensuring the right sponsorship and licensing terms are met, and managing the relationship.
Produce:
We then put the plan into action: production of the events, products, and people we give form to the finished product and make sure the show goes off without a hitch.
CASE STUDIES
Ginfuse: The Arts and Beautifully Crafted Cocktails
Brand Discovery, Curation of Arts Opportunities, Partnership Creation, Event Production
Challenge:
How might we create brand recognition and unique experiences for an emerging product?
How do we extend brand recognition and create some buzz?
Project Methodology:
Research and Discovery into the key Ginfuse Brand elements
Ideation and Curation of Opportunities: 2 events, 3 specific artists for collabs, 1 unique repeatable activation concept for festivals
Creation of Partnership with dance organization Movement Research for Ginfuse to be present at their annual fundraising gala. Arranging for presence in promotional materials.
Production the event: Ginfuse at Movement Research Gala, including creation of a special cocktail, bar experience, and PR opportunity with the dance community and arts patrons.