Be Remembered.

Brand Strategy and Corporate Storytelling

Partnering with an organization to create, refine, or rebrand an offering, product, program, or company. Activities might include workshops to discover and define a brand personality, research on the competitive market or adjacent market, and brainstorming.

The results:

Gain clarity for communicating your brand and messaging that resonates with audiences. Obtain a toolkit consisting of Brand Guidelines: Logo, Color Palette, Voice and Tone, and Brand Story.

The Brand Strategy Process:

Discovery: Uncovering what makes the brand remarkable

Ideation: Exploring design and content to bring your brand to life

Refine: Clarifying the brand elements

Design: Creating visual assets and written content to connect with audiences

Delivery: Packaging assets for use across multiple channels of media

Executive Messaging

Collaboration one-on-one to craft breakthrough messaging.

More than speech writing, presentation design, or public speaking coaching, this process is generative and personal. Beginning with deep listening and discovering what makes a person’s story stand out, then crafting a story arc and narrative, and ensuring it shines with content, visuals, and storytelling. The assets produced during this process might include a presentation and speakers notes, but the result carries much more impact

The outcome:
Focus. Confidence. Impact. Resonance.

The Executive Messaging Process:

Discovery: Clarifying the story you want to tell

Ideation: Exploring methods to get your narrative across

Design: Creating visual and written content to ignite your message

Refinement: Mastering the content and delivery

CASE STUDIES

Comparison of two Brylcreem hair styling products, showing the transition from a small tube and box to a larger tube and box.

Brylcreem: Brand Innovation

Brand Innovation, Design Research, Design Strategy, Rebrand

Challenge:
Who is the new Brylcreem customer?
How do we reach him with a brand identity?

Project Methodology:

  • Conducted Design Research: Retail / Web / Social

  • Collected Market Research and gleaned insights from Quantitative Data

  • Organized and ran full-day Ideation Workshop with design students

  • Developed 4 dynamic concepts for brand revitalization, leading to current brand redesign

An indigenous woman in a patterned sweater holding large feathers in a grassy field with mountains and a partly cloudy sky in the background.

Loretta Afraid of Bear Cook: Executive Messaging

Challenge:
Create, write, design, and coach knowledge-protector elder of the Oglala Lakota (Sioux) tribe, a non-native English speaker, to give a 25-minute presentation.

Solution:
One-on-one collaboration and creation of a through-line and story arc that connects with an audience.

  • Active listening

  • Presentation design

  • Creation of speaker’s notes

  • Rehearsals and Revision

Logo of Learning Consortium with the tagline 'Growing Connections. Strengthening Capacity.'

The Learning Consortium:
Brand Strategy and Creative Direction

Brand Innovation, Design Research, Design Strategy, Rebrand

Challenge:
Create a brand for an L.A. based nonprofit Community Partners.

Solution:
Conducted overall brand strategy, brand design, and creation of brand guidelines.

  • Led discovery workshop with key stakeholders, establishing brand direction.

  • Creative Direction and design oversight for logo and Style Guide

  • Creation of Brand Guideline and creative assets

Logo with the word 'Quad' in blue and black, featuring geometric shapes and a stylized 'Q'.

Quad: Brand Strategy, Design, and Leadership

Challenge:
Create a new brand for an online membership-based digital community.

Solution:
Management of all aspects of brand design, content strategy, UX, with supported marketing oversight and customer experience.

  • Creative Direction for Brand Elements

  • UX Research

  • Oversight of UX and Content Strategy

  • Creation of Communication Plan: Announcements, Social Media

  • Studio leadership for creative assets

Open brand guideline book by TechSoup, showing typography and design examples on an orange background.

TechSoup: Rebrand

Challenge:
Rebrand a global nonprofit with 236 web instances and 60 partners.

Solution:
Led global implementation of rebrand for nonprofit, TechSoup. Including overall brand strategy and rollout across 236 countries and territories for multiple web products and support collateral.

Project Achievements:

  • Managed the rebranding program including strategy, creative, UI/UX, visual design, digital marketing, copywriting and overall communications

  • Interpreted multi-stakeholder organizational needs to create an enterprise-wide brand strategy including brand book and architecture

  • Liaised between designers and technical teams

  • Co-created complete brand guidelines, new external messaging, revised mission, vision, brand promise

  • Shepherded internal communications and refresh of facilities in accordance with the new brand

Make an impact