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Social Media Strategy and Insights: Gatorade

Client: Big Fuel

Challenge: 
How to create a more engaged social media eco-system of teen athletes?

Project Achievements:

  • Conducted Primary Research which consisted of:

    • Interviews of 10+ teen athletes, plus parents and coaches

    • Listened to 1000 twitter handles

    • Watched Tumblr and Facebook

  • Created map of teen athlete archetypes and correlated it to social media behavior.

  • Discovered an opportunity for a new strategy and voice.