<< BACK

Ideation Lab:
Hotels of the Future

Client: Intercontinental Hotel Group in Cooperation with Fordcastle

Challenge: What would the Hotel of the Future look like?

Project Achievements:

• Research on the current trends in hospitality

• Organized and Facilitated Full-day ideation workshop with artists

• Came up with potential programs in 4 core areas: technology, alternative revenue streams, design, local communities.